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About Amy

Amy Ahlers, The Wake-Up Call Coach, is on a mission to stop women and mamas from being so darn hard on themselves. She is the bestselling author of Big Fat Lies Women Tell Themselves & Reform Your Inner Mean Girl and she's been a Certified Life Coach for over 16 years. Amy is the co-creator of transformational programs such as Inner Mean Girl Reform School, Find Your Calling & Visionary Ignition Switch. Amy is passionate about helping soulful mamas embrace the messiness and magic of motherhood in her truth telling community, You can often find Amy holding hands with the love of her life and husband, Rob, as they chase after their firecracker daughters, Annabella and Evie Rose. She resides in the San Francisco Bay Area with her family and rescue mutt, Batman.

Mother’s Day Ritual for YOU, Dear One (Video from the Woods)

Dearest One,  Happy Mother's Day! Whether you're a mom yourself or are celebrating all the moms in your life that you adore, I'm sending you buckets of love and joy. Motherhood is the best, and hardest, part of my life. It's ripe with challenges and triumphs, messiness and magic. It's the biggest catalyst of spiritual [...]

By | 2017-05-25T10:14:55+00:00 May 12th, 2017|Coaching|0 Comments

Wake-Up Call Show: The journey from barely surviving as a coach to multi-six figures

Dear One,  I remember it like it was yesterday. I was leading a workshop (a really powerful, impactful workshop) and I looked out into the room. There were exactly 6 people in attendance..and four of them were my relatives (my mom, dad, aunt and big sister--bless their hearts for showing up!).  I wanted to crawl [...]

By | 2017-05-25T10:15:18+00:00 March 21st, 2017|Coaching, Friendship|0 Comments

This Can Help Your Kids, Dear One (Video)!

Dearest One, Picture this... you're on a romantic date night with your sweetie. As you look across at your beloved you see a soft glow--dang you're both looking GOOD! Or remember the last time you went swimsuit shopping only to find that the dressing room's fluorescent hue made you run screaming? But what about the [...]

By | 2017-05-25T10:15:42+00:00 February 1st, 2017|Uncategorized|0 Comments

The Wake-Up Call Show: You’re Always Winning the Game You’re Playing – So What’s Your 2017 Game?

Dearest One,  I just love the perspective that we are always winning the game we're playing. I've written about it before and was reminded of it by my little sister the other day.  So I began looking at the question, "What are the games I played (and won) in 2016?" and "What are the games [...]

By | 2017-05-25T10:15:47+00:00 January 17th, 2017|Coaching|Comments Off on The Wake-Up Call Show: You’re Always Winning the Game You’re Playing – So What’s Your 2017 Game?

2017 is YOUR YEAR, Dear One! (Video)

Happy New Year! What if you decided in this very moment, on the first day of 2017, that this is going to be one of the best years of your life? How would you approach your year? What intentions would you set today? Who would you BE? What would you DO? I have been staying [...]

By | 2017-05-25T10:15:57+00:00 December 31st, 2016|Coaching, Self-Love|11 Comments

The Wake-Up Call Show: I am grateful for you! (Meditation)

I feel you over there, Dear One! I see the beautiful life you've created for yourself. The love, the accomplishments, the bright and shiny magic. I see the challenges, failures and disappointments too. The grief and sorrow. Oh how messy life can be. I know how lucky you feel. You count your blessings don't you? [...]

By | 2017-05-25T10:16:08+00:00 November 22nd, 2016|Coaching|Comments Off on The Wake-Up Call Show: I am grateful for you! (Meditation)

This FLOORED me! (Video)

Dear One, Every time I see a pregnant mama in the world we end up connecting in some way (yes, I have the tendency to end up in deep, truth telling conversations with moms and mamas-to-be pretty much everywhere I go--it’s the gift and cost of being a life coach for 16 years who adores [...]

By | 2017-05-25T10:16:18+00:00 October 19th, 2016|Coaching, Mama Truth Show|Comments Off on This FLOORED me! (Video)

The shame of not being able to find the TIME for YOU… (Video)

Dear One, So now that we’re moving and grooving and in the flow of HOW to take care of ourselves (if you missed my video on how to create your Sacred Self Care System, you can watch here), let’s have some real talk about motherhood. I know it can be a total mess, a complete [...]

By | 2017-05-25T10:16:21+00:00 October 16th, 2016|Coaching|Comments Off on The shame of not being able to find the TIME for YOU… (Video)

Your kids need you to BE WELL, Dear One (Short Video)

Hello Dearest One, Did you ever see this image that went wild on social media? I tear up every time I read it. It is pure truth. It gives you 100% permission to take care of yourself. (To that end, I want to make sure that you read my “Sacred Self-Care for Moms” book and [...]

By | 2017-05-25T10:16:24+00:00 October 13th, 2016|Coaching|Comments Off on Your kids need you to BE WELL, Dear One (Short Video)